The Alternate Label module allows you to add an alternate label to your cck fields while viewing the node.
This module displays the default label while creating a content and a different label while displaying them. The purpose is to make forms more interactive. This module depends on CCK module.
You have a dropdown field with label "You are :" and options are "Scientist, Doctor, Engineer" but while you display in the node you should not display it as "You are: Student" instead display it as "Customer is: Engineer" or "Qualification: Engineer"